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Home


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Services


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Services


What we do

Ikon3 is a creative media agency.

One half of that equation is media planning. The aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understanding that media can be anything between a brand & an audience and that technology & innovation beats scale. But unless you're asking experienced people with integrity to take that task on, you're probably just in game of media spending. And that game favors the guy with the most money.

The other half of the equation is creativity. Creative media planning means finding smarter ways to make an impact. It's what media planning should be, but sadly isn't, so we make that distinction. It means making that money count. If you want to see how that's done, click here.

In more conventional terms, our services are:

  • Media strategy, negotiation, buying and optimization (determining where you should invest your campaign budget and then fully implementing those recommendations) across all media channels
  • Brand strategy and positioning (uncovering the unique role your brand can play in people’s lives and how that affects brand communications)
  • Creative ideation (coming up with things) and creative amplification (making existing things better)

 

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Experience


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Experience


People


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People


The bossy ones

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The partners in the business share something in common: we've worked with some of the best creative and media minds in the business. But we left those big shops to do it our way: Leaner, cheaper, smarter, faster.


Todd Alchin, Chief Creative Strategist Todd is a much awarded strategist from Australia. He's worked in the US at CP+B on Diageo, Microsoft, Old Navy, Best Buy, and Baby Carrots.

Todd Alchin,
Chief Creative Strategist
Todd is a much awarded strategist from Australia. He's worked in the US at CP+B on Diageo, Microsoft, Old Navy, Best Buy, and Baby Carrots.

Lindsay Lustberg, Chief Operating Officer Lindsay left Fallon for Wieden + Kennedy NY, where she spent many years managing chaotic entertainment brands and even crazier ad execs, including the lovely Greg March.

Lindsay Lustberg,
Chief Operating Officer

Lindsay left Fallon for Wieden + Kennedy NY, where she spent many years managing chaotic entertainment brands and even crazier ad execs, including the lovely 
Greg March.

Greg March, CEO Greg spent years at Wieden + Kennedy. He's worked on Nike, ESPN, Delta, and ABC. If you've ever met him, you'd remember.

Greg March, CEO
Greg spent years at Wieden + Kennedy. He's worked on Nike, ESPN, Delta, and ABC. If you've ever met him, you'd remember.

Gary Hardwick, Chairman & Founder Gary is the founder of Ikon3 and Ikon Communications - a successful media agency from Australia

Gary Hardwick,
Chairman & Founder

Gary is the founder of Ikon3 and Ikon Communications - a successful media agency from Australia

Jason Clement,  President, L.A. Jason is a 15 year agency veteran who led digital and media teams for Ogilvy, TBWA\Chiat\Day, and Wieden + Kennedy. Jason is part strategist, part creative, part media-mind, and very tough to fit into any kind of a box.

Jason Clement, 
President, L.A.

Jason is a 15 year agency veteran who led digital and media teams for Ogilvy, TBWA\Chiat\Day, and Wieden + Kennedy. Jason is part strategist, part creative, part media-mind, and very tough to fit into any kind of a box.

 
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Contact


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Contact


Contact us

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New York
1 Little West 12th St
New York, NY 10014
 
Los Angeles
929 Colorado Ave
Santa Monica, CA 90401
 

Greg March
CEO, Partner

gregmarch@ikon3.com
646 326 8515

Lindsay Lustberg
Chief Operating Officer, Partner

lindsaylustberg@ikon3.com
646 234 8746

Jason Clement
President, L.A.

jasonclement@ikon3.com
347 238 4819

Todd Alchin
Chief Creative Strategist, Partner

toddalchin@ikon3.com
720 378 2500

Gary Hardwick
Chairman & Founder

garyhardwick@ikon3.com
917 225 8183